increase value,marketers may __________,decrease price,or do both.
A) decrease benefits
B) increase benefits
C) increase price
D) increase advertising
E) do nothing and let the perceived value of the item increase as it matures in the life cycle

Question

Quizplus · Accepted Answer

To increase value, marketers can increase benefits, which enhances the perceived value of the product to the consumer.

Increase Value,marketers May __________,Decrease Price,or Do Both