Value-pricing refers to
A) the ratio of perceived benefits to price.
B) is the money or other considerations exchanged for the ownership or use of a product or service.
C) the practice of simultaneously increasing product and service benefits and maintaining or decreasing price.
D) the ratio of price to perceived benefits.
E) list price minus incentives and allowances plus extra fees.

Question

Quizplus · Accepted Answer

Value-pricing involves enhancing the benefits of a product or service while keeping the price the same or reducing it, thereby increasing the perceived value to the customer.

Value-Pricing Refers to