convenience stores now have mail slots where customers can pay their utility bills.The utility companies handle all the processing,while the customers get the benefit of not having to use postage.The convenience store owner gets the advantage of the extra foot traffic.The mail slots are an example of
A) societal pricing.
B) revenue sharing.
C) value-pricing.
D) barter.
E) cost-pricing.

Question

Quizplus · Accepted Answer

This is an example of value-pricing because the convenience store owner is adding value to their services by offering a service that makes paying utility bills more convenient for customers, while also benefiting from increased foot traffic. The customers also benefit from not having to use postage. There is no indication of any revenue-sharing or barter arrangement, and societal pricing and cost-pricing are not applicable in this scenario.

Convenience Stores Now Have Mail Slots Where Customers Can Pay