Pizza Hut announced it was going to add 25 percent more toppings to its Meat Lover's line of pizzas without increasing prices,what consumer motivation was it appealing to?
A) cost
B) appearance
C) value
D) price
E) quality

Question

Quizplus · Accepted Answer

Pizza Hut is appealing to consumers' motivation for value by offering 25 percent more toppings without increasing prices. This encourages customers to perceive the Meat Lover's line of pizzas as a better deal and a more satisfying meal, which can ultimately drive repeat business and increase customer loyalty.

Pizza Hut Announced It Was Going to Add 25 Percent