increase value,marketers have the option of
A) decreasing benefits.
B) decreasing benefits and increasing price.
C) decreasing price and increasing benefits.
D) decreasing price and decreasing benefits.
E) do nothing and let the perceived value of the item increase as it matures in its life cycle.

Question

Quizplus · Accepted Answer

To increase the value, the best option is to decrease the price and increase the benefits. This will make the product more attractive to potential customers and increase the perceived value. Decreasing the benefits may lead to dissatisfied customers and decreasing the price and increasing the price simultaneously may not be viable. Doing nothing may result in the product becoming outdated and losing value.

Increase Value,marketers Have the Option of