McDonald's Menu Board Photo
-shown in the McDonald's menu board photo above,McDonald's is most likely using which type of pricing strategy?
A) predatory pricing
B) value-pricing
C) loss-leader pricing
D) odd-even pricing
E) barter

Question

McDonald's Menu Board Photo
-shown in the McDonald's menu board photo above,McDonald's is most likely using which type of pricing strategy?
A) predatory pricing 
B) value-pricing 
C) loss-leader pricing 
D) odd-even pricing 
E) barter

Quizplus · Accepted Answer

Based on the McDonald's menu board photo, it seems that McDonald's is using a value-pricing strategy. The prices are relatively low compared to the offerings, indicating that they are offering a good value to their customers. Additionally, there are a variety of options at different price points, including bundles and deals, further suggesting a value-pricing approach.