Figure 13-2 above represents the six steps in setting price.Which letter represents the step where a firm would estimate demand?
A)"A"
B)"B"
C)"C"
D)"D"
E)"E"

Question

Quizplus · Accepted Answer

Step B is where a firm would estimate demand. This step involves analyzing consumer behavior and market trends to determine how much customers are willing to pay for a product or service.

Figure 13-2 Above Represents the Six Steps in Setting Price