Which of the following would be an example of an objective in Step 1 of the price-setting process?
A)"We need to set an initial price of $259 dollars per unit."
B)"We need to find the least expensive distributor."
C)"We need to make a profit of at least $1.2 million."
D)"We need to make allowances for large quantity orders."
E)"We need to increase the price during the holiday shopping season."

Question

Quizplus · Accepted Answer

Step 1 of the price-setting process involves setting pricing objectives, such as achieving a specific profit target, which is reflected in option C.

Which of the Following Would Be an Example of an Objective