Figure 13-2 above represents the six steps in setting price.Which letter represents the step where a firm would estimate costs and perform a marginal analysis to assess profitability?
A)"A"
B)"B"
C)"C"
D)"D"
E)"E"

Question

Quizplus · Accepted Answer

Estimating costs and performing a marginal analysis to assess profitability is typically part of determining the cost structure and potential profitability, which is often done in the third step of setting a price.

Figure 13-2 Above Represents the Six Steps in Setting Price