intangibility element of a service refers to the fact that it
A) has value that can only be determined by using subjective criteria.
B) can't be held, seen, or touched before the purchase decision.
C) cannot be described, only experienced.
D) can maintain or accumulate inventory.
E) can be objectively evaluated.

Question

Quizplus · Accepted Answer

Intangibility element of a service refers to the fact that it can't be held, seen, or touched before the purchase decision. It is not a physical product that customers can touch or examine before purchasing, unlike tangible goods.

Intangibility Element of a Service Refers to the Fact That