Which of the following statements about services is MOST accurate?
A) Whether tangible or not, the marketing of services is exactly the same as the marketing of products or ideas since they both satisfy customer needs.
B) Although a major contributor to the GDP nationally, services play only a minor role in GDP on a global scale.
C) Services represent a large export business; it is one of the few areas where the United States has a trade surplus.
D) Very few jobs in the United States are in the services sector.
E) There is much more in common with the marketing of services and business products than there is between the marketing of services and consumer products.
Correct Answer:
Verified
Q4: Intangible items such as airline trips, financial
Q12: _ focuses on performing services that provide
Q13: Q15: Consumers are no longer content with affordable,high Q16: four I's of services consist of Q18: intangibility element of a service refers to Q19: There are four unique elements to services-intangibility,inconsistency,inseparability,and Q20: four I's of services consist of Q21: Singapore Airlines ad in the textbook shows Q33: Developing,pricing,promoting,and delivering services are challenging because the
A) inflexibility,
A) intangibility,
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents