__________ focuses on performing services that provide a unique experience.
A) intangibility economy
B) experience economy
C) virtual economy
D) magic of marketing
E) authentic economy

Question

Quizplus · Accepted Answer

The concept of the experience economy focuses on creating memorable and unique experiences for customers through services. This concept is based on the idea that consumers are willing to pay more for experiences that provide emotional connections and memories, rather than simply for tangible products or services.

__________ Focuses on Performing Services That Provide a Unique Experience