help consumers assess and compare services,marketers try to make them __________ or show the benefits of using the service.
A) tangible
B) intangible
C) consistent
D) timely
E) measurable
Correct Answer:
Verified
Q4: Intangible items such as airline trips, financial
Q6: Intangible activities or benefits that an organization
Q7: James Gilmore and Joseph Pine explain,"The more
Q8: Because services tend to be a(n)_ rather
Q9: way to provide consumers authentic offerings is
Q10: There are several ways of providing consumers
Q12: _ focuses on performing services that provide
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