James Gilmore and Joseph Pine explain,"The more contrived the world seems,the more we all demand what is real." In terms of marketing,this simply means
A) consumers cannot really tell the difference between illusion and reality.
B) reality aside, give customers what they think they want.
C) good marketing can make even the impossible-possible.
D) what we want and what we can have are two totally different things.
E) consumers want engaging, personal, memorable, and authentic offerings.

Question

Quizplus · Accepted Answer

The quote emphasizes the importance of authenticity in a world that can often feel contrived. Therefore, the best choice is E, which states that consumers want offerings that are genuine and memorable.

James Gilmore and Joseph Pine Explain,"The More Contrived the World