There are several ways of providing consumers authentic offerings: (1)facilitate customization; (2)provide personal interaction rather than automation; (3)create a social process that allows consumers to share their interests; and (4)__________.
A) allow for adaptability at every customer contact point
B) back up claims with scientific research, market research, or governmental documentation
C) manage any dimension of a firm's reputation that might influence perceptions of authenticity
D) do thorough research at each stage of the new-service development process
E) obtain personal endorsements from celebrity spokespeople and other opinion leaders

Question

Quizplus · Accepted Answer

Managing any dimension of a firm's reputation that might influence perceptions of authenticity can demonstrate transparency and build trust with consumers. This can include aspects such as ethical sourcing, sustainability practices, and community involvement.

There Are Several Ways of Providing Consumers Authentic Offerings: (1)facilitate