way to provide consumers authentic offerings is to provide personal interaction.Which of the following actions provides the best example of this approach?
A) Geico advertises that its insurance specialists are available 24/7 (24 hours per day, 7 days per week) .
B) iPods allow customers to create personalized playlists.
C) YouTube, Twitter, and Facebook create a forum for expressing personal experiences.
D) Cirque du Soleil combines the original elements of street performance, the circus, and live theater.
E) Bloomingdales provides dressing rooms with huge electronic mirrors.
Correct Answer:
Verified
Q4: Which of the following statements about services
Q4: Intangible items such as airline trips, financial
Q5: There are several ways of providing consumers
Q6: Intangible activities or benefits that an organization
Q7: James Gilmore and Joseph Pine explain,"The more
Q8: Because services tend to be a(n)_ rather
Q10: There are several ways of providing consumers
Q11: help consumers assess and compare services,marketers try
Q12: _ focuses on performing services that provide
Q13:
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