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Consumers Are No Longer Content with Affordable,high Quality Purchases; They

Question 15

Multiple Choice

Consumers are no longer content with affordable,high quality purchases; they want __________.


A) offerings that reflect their self-image
B) consistent quality
C) to be treated as special one-of-a-kind buyers
D) total customer satisfaction
E) to feel as if they are in control of the entire purchasing process

Correct Answer:

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