Sterile Feral,Inc.is a nonprofit organization that catches wild or stray cats,and then neuters,vaccinates,and releases them back into the wild.In recent years,nonprofit organizations such as Sterile Feral have turned to marketing to help

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The mention of using marketing to "achieve organizational goals" suggests that the primary purpose of marketing for Sterile Feral, Inc. is to help the organization achieve its mission, rather than to solely receive additional government funding, expand their services to include stray dogs, maintain nonprofit status, or compete with other similar organizations.