American Red Cross uses social marketing tools such as Facebook,Twitter,and e-mail to increase donations.The __________ campaign raised more than $32 million in response to the Haiti earthquake.

Question

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The campaign that raised more than $32 million in response to the Haiti earthquake is the Text-to-Donate campaign, which allows people to easily donate through their mobile phones by sending a text message.

American Red Cross Uses Social Marketing Tools Such as Facebook,Twitter,and