White has just accepted a sales position with the ABC Health Maintenance Organization,a major provider of health care services.He had been selling medical supplies for some time and found that he understood how customers bought medical supplies.Which of the following is likely to be a characteristic of the health care services that Fred offers?

Question

Quizplus · Accepted Answer

The characteristic of the health care services offered by the ABC Health Maintenance Organization is that a consumer may not have the ability to judge the quality of medical care service even after the service has been provided. This is because the quality of health care services is subjective and can depend on factors such as the patient's condition and personal preferences. This makes it difficult for consumers to evaluate the effectiveness of the service, which is why customer trust, reputation, and word of mouth become critical in the marketing of health care services.

White Has Just Accepted a Sales Position with the ABC