flowchart of the points of interaction between a customer and a service provider is referred to as
A) a service continuum.
B) gap analysis.
C) a customer contact audit.
D) a customer contact continuum.
E) a service audit.

Question

Quizplus · Accepted Answer

A flowchart of the points of interaction between a customer and a service provider is often called a customer contact audit, as it is used to examine all the touchpoints a customer has with a company. The other options listed are related concepts, but do not specifically refer to a flowchart of customer interactions.

Flowchart of the Points of Interaction Between a Customer and a Service