use of brand names is especially important for services because of which unique characteristic of services?
A) inventory costs
B) inseparability
C) inconsistency
D) invisibility
E) intangibility

Question

Quizplus · Accepted Answer

The unique characteristic of services that makes the use of brand names especially important is intangibility. Services are intangible in nature, which means that they cannot be seen, touched, or felt like products. Brand names play a significant role in building consumer trust and loyalty, which is crucial for the success of service-based businesses. Inseparability, inconsistency, and invisibility are also important characteristics of services, but they do not directly relate to the importance of brand names.

Use of Brand Names Is Especially Important for Services Because