years when most consumers thought of cranberries,they thought of the Ocean Spray brand.Then Northland cranberry juice came on the market,claiming that it was superior to the Ocean Spray brand.Northland was creating __________ demand for its cranberry products.

Question

Quizplus · Accepted Answer

Northland is creating selective demand, which is the demand for a particular brand or product. They are positioning their product as superior to the Ocean Spray brand and trying to attract consumers who specifically prefer Northland over other brands. This is different from primary demand, which is the demand for a product category in general, or generic demand, which is the demand for a type of product without a specific brand preference. Derived demand refers to the demand for a product that is based on the demand of another product (e.g. the demand for cranberries is derived from the demand for cranberry juice). Secondary demand refers to the demand for a complementary product (e.g. the demand for crackers to go with cranberry juice).

Years When Most Consumers Thought of Cranberries,they Thought of the Ocean