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Formula to Calculate a BDI = __________

Question 200

Multiple Choice

formula to calculate a BDI = __________.

A) (Percent of the total U.S. population in a market segment ÷ Percent of a brand's total U.S. sales in a market segment) × 100
B) (Percent of a product category's total U.S. sales in a market segment ÷ Percent of the total U.S. population in a market segment) × 100
C) (Percent of a brand's total U.S. sales in a market segment ÷ Percent of the total U.S. population in a market segment) × 100
D) (Percent of the total U.S. population in a market segment ÷ Percent of a product category's total U.S. sales in a market segment) × 100
E) There is not enough information to make any conclusions.

Correct Answer: