Coca-Cola promoted Coke as a morning beverage for those consumers who don't drink coffee,it used a __________ strategy.

Question

Quizplus · Accepted Answer

Coca-Cola promoting Coke as a morning beverage for non-coffee drinkers indicates a market modification strategy, which involves identifying and developing new markets for existing products. They are targeting a new segment of consumers who have different needs or preferences and adapting their marketing efforts to reach them. This is not a product modification, as the product itself remains the same. It is also not a brand modification, as they are not changing the brand image or positioning. It is not a market-product extension, as they are not introducing a new product to an existing market. Finally, it is not diversification, as they are still operating within their existing product category.

Coca-Cola Promoted Coke as a Morning Beverage for Those Consumers