Procter & Gamble introduced the product manager staff position in a marketing organizational structure in 1928.Consumer packaged goods firms like General Mills and PepsiCo and as well as industrial firms such as Intel and Hewlett-Packard employ a product manager to manage __________.

Question

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Product managers are typically responsible for a specific family of products or brands, rather than all of an organization's products. They work closely with cross-functional teams, including marketing, sales, and R&D, to ensure the success of their product line.

Procter & Gamble Introduced the Product Manager Staff Position in a Marketing