Proctor & Gamble (P&G)were to package a Gillette Fusion ProGlide Razor with its Old Spice Pure Sport Anti-Perspirant and Deodorant,P&G would be engaged in __________.

Question

Quizplus · Accepted Answer

Product bundling refers to offering two or more complementary products as a package deal. In this scenario, P&G is bundling the Gillette Fusion ProGlide Razor with its Old Spice Pure Sport Anti-Perspirant and Deodorant, creating a package deal for the customers. This strategy is aimed at increasing sales of both products by leveraging the popularity of one product to boost the sales of the other.

Proctor & Gamble (P&G)were to Package a Gillette Fusion ProGlide