organization's use of a name,phrase,design,symbol,or combination of these to identify its products and distinguish them from those of competitors is referred to as __________.
A) a label
B) branding
C) a trademark
D) a brand name
E) a trade name
Correct Answer:
Verified
Q205: Downsizing reduces the
A) quality of materials without
Q214: Dockers,the U.S.market leader in casual pants,originally intended
Q216: Coke was repositioned as a slightly sweeter,less
Q217: Proctor & Gamble (P&G)were to package a
Q218: sale of two or more separate products
Q220: strategy for managing a product's life cycle
Q223: word,device (design,sound,shape,or color),or combination of these used
Q224: Trading up refers to _.
A)adding product features
Q224: Reducing the number of features,qualities,or price when
Q225: Ralston Purina advertises with the following slogan:
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