Coke Was Repositioned as a Slightly Sweeter,less Filling Soft Drink

Coke was repositioned as a slightly sweeter,less filling soft drink because the Coca-Cola Company discovered that its 1984 market share in supermarkets was 2 percent behind Pepsi.This product repositioning strategy was __________.

A) to reach a new market
B) to catch a rising trend
C) to change the value offered
D) to change its target audience
E) to react to a competitor's position