Georgia-Pacific reduced the content of its Brawny paper towel six-roll pack by 20 percent without lowering the price.Georgia-Pacific used a __________ strategy.

Question

Quizplus · Accepted Answer

Georgia-Pacific used a downsizing strategy by reducing the content of the Brawny paper towel six-roll pack by 20 percent without lowering the price. This allowed them to reduce costs and increase profits.

Georgia-Pacific Reduced the Content of Its Brawny Paper Towel Six-Roll