Little Remedies Products
-Which of the following statements about product lines is MOST accurate?
A) An advantage of a narrow product line is the ability to have a greater gap between price points.
B) Product lines refer to consumer products; product mixes refer to industrial products.
C) An advantage of broad product lines is increased likelihood of access to large retail chain distribution.
D) A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions.
E) A broad product line reduces R&D costs.

Question

Little Remedies Products
-Which of the following statements about product lines is MOST accurate?
A) An advantage of a narrow product line is the ability to have a greater gap between price points. 
B) Product lines refer to consumer products; product mixes refer to industrial products. 
C) An advantage of broad product lines is increased likelihood of access to large retail chain distribution. 
D) A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions. 
E) A broad product line reduces R&D costs.

Quizplus · Accepted Answer

A broad product line increases the likelihood of access to large retail chain distribution because it offers a variety of products that can appeal to different consumer segments, making it more attractive for retailers to carry.

Little Remedies Products -Which of the Following Statements About Product Lines Is MOST