3M Products Photo
-relationship between a product line and product mix is
A) product mixes include product lines.
B) product lines include product mixes.
C) product lines refer to consumer products; product mixes refer to industrial products.
D) product mixes refer to consumer products; product lines refer to industrial products.
E) there is no significant difference other than minor product variations of color, size, or form.

Question

3M Products Photo
-relationship between a product line and product mix is
A) product mixes include product lines. 
B) product lines include product mixes. 
C) product lines refer to consumer products; product mixes refer to industrial products. 
D) product mixes refer to consumer products; product lines refer to industrial products. 
E) there is no significant difference other than minor product variations of color, size, or form.

Quizplus · Accepted Answer

A product line is a group of similar products marketed under the same brand name by a company. A product mix, on the other hand, includes all the products offered by a company. So, product mixes include product lines.

3M Products Photo -Relationship Between a Product Line and Product Mix Is