Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step market research would take would be to determine _____________.
A) how to change the promotional strategy
B) whether the problem is internal or external to the organization
C) whether to drop or keep the failing product or market
D) whether to change the goal, and therefore, the marketing metric used to measure it
E) if the numbers used for evaluation in the marketing dashboard are accurate

Question

Quizplus · Accepted Answer

Before deciding on any specific action, it is important to determine the root cause of the shortfalls in market performance. This involves identifying whether the problem is caused by internal factors, such as the product itself or the marketing strategy, or external factors, such as changes in consumer behavior or the competitive landscape. Only once this is identified can appropriate actions be taken to address the issue. Therefore, choice B is the best option in this scenario.

Marketing Dashboards Are Useful in Measuring Actual Market Performance Versus