company's product mix is equal to the sum of its
A) marketing mix.
B) product class.
C) product items.
D) product lines.
E) SKUs.

Question

Quizplus · Accepted Answer

A company's product mix is the combination of its product lines, which are groups of products that are closely related and which share some common features or purposes. For example, a clothing company's product lines might include men's clothing, women's clothing, and children's clothing. Each product line might include multiple product items (e.g. shirts, pants, dresses) and SKUs (e.g. different colors, sizes, and styles of each item). A company's marketing mix, on the other hand, refers to the set of tactics it uses to promote its products (i.e. the 4 Ps: product, price, promotion, and place).

Company's Product Mix Is Equal to the Sum of Its