3M Products Photo
-various 3M products in the photo above can be classified as a
A) market grouping.
B) product mix.
C) product class.
D) marketing mix.
E) SKU line.

Question

3M Products Photo
-various 3M products in the photo above can be classified as a
A) market grouping. 
B) product mix. 
C) product class. 
D) marketing mix. 
E) SKU line.

Quizplus · Accepted Answer

The various 3M products in the photo can be classified as a product mix, which is a combination of products offered by a company to meet the needs and wants of its target market. The different products within the mix may belong to different product classes (e.g. office supplies, electronics), have different SKUs (e.g. different sizes or colors), and be part of different marketing mixes (e.g. sold through different channels or with different promotions). However, as a group, they form a cohesive product mix that reflects the company's overall strategy and positioning in the marketplace.

3M Products Photo -Various 3M Products in the Photo Above Can Be Classified