Heinz EZ Squirt Photo
-Heinz introduced its new EZ Squirt Ketchup bottle (see the photo above),what degree of learning was required by the consumer in terms of its effect on consumption?
A) continuous innovation
B) discontinuous innovation
C) dynamically continuous innovation
D) spontaneous innovation
E) continuous invention

Question

Heinz EZ Squirt Photo
-Heinz introduced its new EZ Squirt Ketchup bottle (see the photo above),what degree of learning was required by the consumer in terms of its effect on consumption?
A) continuous innovation 
B) discontinuous innovation 
C) dynamically continuous innovation 
D) spontaneous innovation 
E) continuous invention

Quizplus · Accepted Answer

The introduction of the EZ Squirt Ketchup bottle required a degree of learning by the consumer, but it did not require a completely new behavior or mindset. Therefore, it is classified as a dynamically continuous innovation.