addition of Clorox II bleach to Tide laundry detergents is an example of
A) discontinuous innovation.
B) bundled innovation.
C) dynamically continuous innovation.
D) disruptive innovation.
E) continuous innovation.

Question

Quizplus · Accepted Answer

Continuous innovation refers to minor improvements or simple additions to existing products, such as adding Clorox II bleach to Tide laundry detergents, which does not require consumers to change their behavior significantly.

Addition of Clorox II Bleach to Tide Laundry Detergents Is