Prego recently introduced a Pasta Bake Sauce,which was made so that it was not necessary to precook the pasta before blending pasta,sauce,meat,and cheese in a casserole.Legally,this product would only be considered new
A) for the first six months that it was regularly available.
B) until a competitor like Ragu had issued a similar product targeted to the same market.
C) as long it retained these exact product characteristics.
D) if it was functionally the same as its salsa sauce.
E) until its advertising had been seen by every member of its target audience.
Correct Answer:
Verified
Q141: Figure 10-2 Q162: statement that identifies: (1)a well-defined target market; Q163: an organization's perspective regarding its new products Q164: Ideally,before a new product is developed,a firm Q165: Using an existing brand name to introduce Q166: product failures may be reduced or avoided Q168: Clean is an antibacterial cleaning liquid for Q169: Using an existing brand name to introduce Q171: Which of the following new products is Q172: Federal Trade Commission (FTC)considers a product "new"
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