Clean is an antibacterial cleaning liquid for home use.If Proctor and Gamble (P&G),the manufacturer of Mr.Clean,added Mr.Clean Magic Eraser Bath Scrubber to the Mr.Clean product line,it would be seen by P&G
A) as a discontinuous innovation.
B) as new product from the company's perspective because it is a product line extension.
C) as a high-risk product mix extension because it is new to the market.
D) as new by the Federal Trade Commission for the usual one-year period.
E) as not a new-product because it does not represent a different SKU.

Question

Quizplus · Accepted Answer

Mr. Clean Magic Eraser Bath Scrubber would be a product line extension, meaning it is a new product from P&G's perspective that is added to an existing product line. This is a common strategy for companies to expand their offerings without introducing completely new products. It is not a discontinuous innovation as it is building upon an existing product, and it is not a high-risk product mix extension since P&G already has experience in the cleaning market. The Federal Trade Commission's involvement with new products is unrelated to P&G's perspective on the product. The fact that it may not represent a new SKU is also not relevant to whether it is a new product from P&G's perspective.

Clean Is an Antibacterial Cleaning Liquid for Home Use