Which of the following new products is the best example of the lowest level of risk from the company's point of view?
A) adding Chocolate Cheerios in addition to traditional Cheerios
B) moving from land-line telephones to cell phones
C) marketing the first Apple computer
D) changing the formula from Coca-Cola to new Coke and then back to Coca Cola Classic
E) offering online marketing classes
Correct Answer:
Verified
Q141: Figure 10-2 Q166: product failures may be reduced or avoided Q167: Prego recently introduced a Pasta Bake Sauce,which Q168: Clean is an antibacterial cleaning liquid for Q169: Using an existing brand name to introduce Q172: Federal Trade Commission (FTC)considers a product "new" Q173: of the following were brand extension disasters Q174: Using an existing brand name to introduce Q175: new product protocol should be created Q176: Ideally,before a new product is developed,a firm
A) before
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