external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product is referred to as
A) new-product strategy development.
B) idea generation.
C) alternative evaluation.
D) market testing.
E) a concept test.

Question

Quizplus · Accepted Answer

A concept test is a form of external evaluation with consumers that tests a new-product idea, rather than the actual product. It offers feedback on the concept of the product (such as its features, benefits, and design) before it is developed and marketed, helping companies to identify potential issues and make improvements to the concept before investing in the production of the actual product. Therefore, option E, a concept test, is the correct answer. The other options are not specific to this type of testing: option A refers to developing a new-product strategy, option B to generating new ideas, option C to evaluating different alternatives, and option D to testing a new product in the market.

External Evaluation with Consumers That Consists of Preliminary Testing of a New-Product