Assume that as marketing director for Mazda,you see your sales decreasing in the years since the Honda Pilot with four-wheel drive was introduced.If you hope to regain sales in this market quickly through a new-product action,the fastest,most specific sources of ideas would likely be
A) consumer suggestions.
B) employee suggestions.
C) research and development breakthroughs.
D) competitive products.
E) outside consultants.

Question

Quizplus · Accepted Answer

The fastest and most specific sources of ideas would be competitor products, as it allows Mazda to study the features and benefits of the Honda Pilot with four-wheel drive, and develop a product that can compete with it. Consumer and employee suggestions can be helpful but they may not be as specific or effective in addressing the problem. Research and development breakthroughs and outside consultants may take longer to generate ideas and may not be as specific to the target market. Therefore, studying and analyzing competitive products would be the best choice for Mazda to quickly regain sales in the market.

Assume That as Marketing Director for Mazda,you See Your Sales