concept test is an
A) internal evaluation among members of the entire cross-functional new-product development team that consists of preliminary testing of a new-product idea rather than the actual product.
B) external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product.
C) internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item.
D) in-house computer simulation of the new product that closely resembles the actual product to forecast sales.
E) in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan.

Question

Quizplus · Accepted Answer

A concept test is an external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product. This helps companies gather feedback from potential consumers about their product idea before investing further resources into the development of the actual product.

Concept Test Is an