Factors such as specifying product features,marketing strategy,and financial projections are a part of which stage of the new-product process?
A) idea generation
B) market testing
C) business analysis
D) development
E) commercialization

Question

Quizplus · Accepted Answer

Specifying product features, marketing strategy, and financial projections are all related to the business analysis stage of the new-product process. This is when a company assesses the potential profitability and feasibility of introducing a new product to the market, and considers factors such as industry trends, competition, and potential customer demand.

Factors Such as Specifying Product Features,marketing Strategy,and Financial Projections Are