Screening and evaluation refers to the stage of the new-product process
A) where prospective customers are exposed to new product prototypes for the first time.
B) where new product concepts that have been found viable are converted into actual prototypes.
C) that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort.
D) that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
E) where consumers evaluate a new product's performance in an actual-use situation.

Question

Quizplus · Accepted Answer

Screening and evaluation refers to the stage of the new-product process where new-product ideas are evaluated both internally and externally to eliminate those that are not viable. This involves analyzing the potential of the idea, the target market, and the competition. Only those ideas that pass this screening are taken further into the development process. Therefore, option C is the correct answer. Options A, B, D, and E do not accurately describe the screening and evaluation phase of the new-product process.

Screening and Evaluation Refers to the Stage of the New-Product