marketing involves offering a product for sale
A) to random sample of people in the top ten major cities of the U.S.
B) in as broad a geographic region as possible.
C) to consumers that are representative of the target market.
D) on a limited basis in a defined area.
E) only on certain days of the week and hours of the day.

Question

Quizplus · Accepted Answer

Test marketing involves offering a product for sale on a limited basis in a defined area to gauge its potential success before a wider launch.

Marketing Involves Offering a Product for Sale