Kroger required that Birds Eye pay $15,000 to get its new Vegetable Quinoa Pilaf placed in the frozen vegetable freezer section of its supermarkets.This payment is an example of a
A) product placement fee.
B) bribe.
C) product support fee.
D) slotting fee.
E) shelf space allowance.

Question

Quizplus · Accepted Answer

This payment is an example of a slotting fee, which is a payment made by a supplier to a retailer to cover the costs associated with placing the supplier's product on the retailer's shelves. Kroger required Birds Eye to pay $15,000 for the placement of their new product in the frozen vegetable freezer section of their supermarkets.

Kroger Required That Birds Eye Pay $15,000 to Get Its