Ann Taylor,a well-known retailer of sophisticated women's clothing,started losing sales to its own LOFT outlets that feature moderately priced casual clothes,Ann Taylor was dealing with the marketing phenomenon of __________.
A) amortization
B) product appropriation
C) profit pilferage
D) marketing Darwinism
E) cannibalization

Question

Quizplus · Accepted Answer

Cannibalization occurs when a company's new or existing product starts competing with its own product, leading to a decrease in sales of the original product. In this case, Ann Taylor's LOFT outlets started cannibalizing its own sales by featuring moderately priced casual clothes.

Ann Taylor,a Well-Known Retailer of Sophisticated Women's Clothing,started Losing Sales