Segmentation based on what product features are important to different customers is known as
A) demographic segmentation.
B) psychographic segmentation.
C) geographic segmentation.
D) behavioral segmentation.
E) socioeconomic segmentation.

Question

Quizplus · Accepted Answer

Segmentation based on what product features are important to different customers falls under behavioral segmentation. Demographic segmentation categorizes customers based on demographic factors such as age, gender, income, etc. Psychographic segmentation categorizes customers based on their values, lifestyles, and attitudes. Geographic segmentation categorizes customers based on their location. Socioeconomic segmentation categorizes customers based on their social and economic status.

Segmentation Based on What Product Features Are Important to Different