fourth step in segmenting and targeting markets that link customer needs to marketing actions is to __________.
A) group potential buyers into segments
B) select target markets
C) group products to be sold into categories
D) develop a market-product grid and estimate size of the overall market
E) take marketing actions to reach target markets

Question

Quizplus · Accepted Answer

The fourth step in segmenting and targeting markets is to select target markets after grouping potential buyers into segments and grouping products into categories.

Fourth Step in Segmenting and Targeting Markets That Link Customer